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Why global tourism campaigns do not travel

Financial Times - People travel for a variety of reasons, not just one, and their reasons are not the same. The more sophisticated travel companies segment their market, appealing to different groups in different ways.

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Our CEOs, Their Foreign Agents

Nation - The CEOs of global companies often prefer to do business with authoritarian regimes; they can get faster decisions than they can in democracies. But these CEOs also find that they must be more responsive to the desires of the authoritarian regimes than to those of the democracies. Where there are conflicting [...]

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Population paradox: Europe’s time bomb

Independent - A leading medical journal recently called for British couples to stop having so many children to ‘reduce global warming’. But much of the rest of Europe has a different problem: declining birthrates and ageing populations. And trends across the traditionally more fertile developing world are just as uneven. Paul Vallely investigates [...]

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English Soccer’s Global Reach Scores Big

Spiegel - The lucrative Premiership’s international stars make for marketing opportunities the world over, and the EPL is even gaining fast on the NFL.

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