American Prospect - Two political scientists challenge the conventional wisdom about voter turnout. What Green and Gerber have found, in brief, is that the personal touch matters. “Door-to-door canvassing by friends and neighbors is the gold-standard mobilization tactic,” they write. It’s the contact itself that’s the key: the kind of message that the canvassers delivered–whether they handed voters a position paper or a potholder–in itself had no effect on turnout rates.

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