Out of vogue at izbrano

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Out of vogue

Economist - In America and Europe magazine publishers have a common lament: total circulation is either flat or declining slightly as people devote more time to the internet, and an ever greater share of advertising spending is going online. Magazine units are mostly a drag on growth for their parents. Time Inc, the world’s biggest magazine company, has to fend off rumours that its parent, Time Warner, will sell it. People in the industry expect that Time Warner will soon sell IPC Media, its British magazine subsidiary. In Germany publishers reckon that Bertelsmann, a media conglomerate, may sell Gruner + Jahr, its magazine unit, when its new chief executive takes over in January 2008.

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