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Organic food under threat

‘I’m not normally apocalyptic,’ said Patrick Holden, owner of the farm and director of the Soil Association. ‘But the organic food industry is facing big problems that need to be sorted out as a matter of urgency.’ Figures to be released this week will reveal that the organic industry is in grave danger of becoming a victim of its own success. The public hunger to shop ethically, locally and sustainably - a phenomenon that reached its acme with the high-profile opening last month of the American Whole Foods Market in London’s Kensington High Street - is eating up British crops faster than farmers can produce them. The organic sector’s success is creating problems that could end up irrevocably damaging consumer confidence in organic food.

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