Finska Nokia je po raziskavi dunajskega zasebnega European Brand Institute ostala na vrhu seznama največ vrednih evropskih korporativnih in posamičnih blagovnih znamk; svojo vrednost je glede na lani povečala za 18 odstotkov oziroma približno 6 milijard evrov - na dobrih 38 milijard evrov. Največ vredna slovenska blagovna znamka je tudi letos Gorenje, ki se je ‘podražilo’ za 63 milijonov evrov oziroma 16,5 odstotka in zdaj velja 445 milijonov evrov. Na evropski lestvici je Gorenje s tem na 331. mestu.

The TOP10 brand values of Germany, U.K. and France account for 46% of the sum of all twenty-four examined countries. Additional, 44% are contributed by further seven countries: Italy, Spain, Switzerland, Netherlands, Finland, Sweden and Austria. Eastern European (EE) countries are dominated by international brand corporations whereas national brands are under represented. Positive exceptions which can be held up as examples for other EE-countries: the Hungarian largest commercial bank OTP Bank, the Russian telecommunication brand Beeline and the Slovenian home appliance brand Gorenje have established brand leadership competence and also lead the national brand value rankings.

^{_{vir: European Brand Institute}}

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